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CX & Artificial Intelligence

AI that truly
improves
customer experience.

Not AI for AI's sake – but AI that solves concrete CX problems. From use case to implementation.

Book a call ↗ Discover use cases ↗
The SHIFT11 Approach

Use Case before
Technology.

"We want to use AI" is not a use case – it's a goal without direction. The most important question first: What concrete CX problem does this solve, and for whom?

We analyse the entire customer lifecycle and identify the moments where AI can truly support, improve or reinvent the experience.

Two dimensions that decide
Customer Value

Does the AI create real value for customers? Does it make the experience better, simpler, more relevant?

Employee Adoption

Will the AI actually be used? Usability, adoption and empowerment determine whether it works or collects dust.

Concrete Use Cases

Where AI truly
makes a difference.

Customer Understanding at Scale

AI clusters thousands of external and internal voices – reviews, forums, app stores, support logs – into theme maps and jobs-to-be-done. What used to take weeks now delivers exec-ready insights in hours.

Decision Intelligence for CX

Natural-language business intelligence on validated company data links CX signals directly to churn risk and revenue potential. Faster answers, better arguments.

Service Agent Copilots

Real-time copilots link the complete customer history, suggest next-best actions and ensure the brand promise is consistently upheld – at every interaction.

Hyper-Personalisation

AI analyses customer behaviour and delivers ultra-relevant recommendations and individual journeys – so every customer truly feels understood.

Partnership

The Power of Three.

A strategic partnership to transform customer experiences through AI innovation. Together we implement AI-powered touchpoints that measurably increase customer loyalty and satisfaction.

CX Strategy
SHIFT11
Customer experience strategy, research and journey innovation – the human starting point.
AI Platform
AWS
Cloud infrastructure and AI services from Amazon Web Services – the technological foundation.
Implementation
Auvaria
Technical implementation and integration of AI solutions into existing systems and processes.
Why this matters now

Not selling tools.
Shaping change.

Large organisations need a partner who doesn't just sell them individual tools, but helps them fundamentally rethink processes and roles — and who understands what customer experience looks like in a human-agent collaboration.

We connect CX methodology with a strategic understanding of AI-driven workflows — so it truly feels right for your customers. #feelsright

Our Programme

CX meets AI
Accelerator.

Your fast track to AI-powered customer experience. From use case identification to measurable implementation — structured, fast, impactful.

Request programme
01
Use Case Discovery
Joint identification of the most relevant AI touchpoints along your customer journey.
02
AI Service Blueprint
Strategic bridge between human needs and technical possibilities.
03
Prototype & Test
Rapid implementation and validation with real users — before significant investment.
04
Scale & Measure
Rollout with clear KPIs and continuous optimisation based on real CX data.

Where can AI truly
make an
impact for you?

We start together with a structured Use Case Discovery Workshop.

Request workshop
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